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About
Hello Birdie
Press
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Contact
About
Hello Birdie
Press
Episodes
Contact
Episode 20: The Truth About Pizza Hut's Reading Program
Consumer Culture & Psychology Emily Rask 9/20/26 Consumer Culture & Psychology Emily Rask 9/20/26

Episode 20: The Truth About Pizza Hut's Reading Program

Seventy million kids went through Pizza Hut's Book It program. This is the story of what that free personal pan pizza was actually buying.

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