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Lies We Bought
About
Hello Birdie
Press
Episodes
Contact
About
Hello Birdie
Press
Episodes
Contact
Episode 35: Is Laughter Really the Best Medicine?
Advertising History, Health & Wellness Emily Rask 10/4/26 Advertising History, Health & Wellness Emily Rask 10/4/26

Episode 35: Is Laughter Really the Best Medicine?

A medieval surgeon prescribed jokes before surgery. How "laughter is the best medicine" went from a line of poetry to a wellness industry, and what the science actually shows.

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Episode 34: We Need to Talk About The Five Love Languages
Advertising History, Health & Wellness, Relationship & Psychology, Relationships & Psychology Emily Rask 10/4/26 Advertising History, Health & Wellness, Relationship & Psychology, Relationships & Psychology Emily Rask 10/4/26

Episode 34: We Need to Talk About The Five Love Languages

The five love languages came from a pastor's counseling notes, not a lab. How a quiz became relationship gospel, and what the research actually found when it was tested.

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Episode 33: Smokey Bear Was a Wartime Propaganda Campaign
Advertising History Emily Rask 9/22/26 Advertising History Emily Rask 9/22/26

Episode 33: Smokey Bear Was a Wartime Propaganda Campaign

Smokey Bear was named after a real firefighter who refused to leave a burning building, and almost nobody knows that. The wartime origin story behind an American icon.

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Episode 19: Always a Bridesmaid
Advertising History Emily Rask 9/21/26 Advertising History Emily Rask 9/21/26

Episode 19: Always a Bridesmaid

"Always a bridesmaid, never a bride" traces to a 1925 Listerine ad built around a fictional woman and a condition the company invented.

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Episode 32: The "Made in USA" Label Is Basically Meaningless Now
Government & Policy Emily Rask 9/20/26 Government & Policy Emily Rask 9/20/26

Episode 32: The "Made in USA" Label Is Basically Meaningless Now

Only 11% of what Americans buy is actually made here. How the Made in USA label went from an 1887 British law to a company's own invented percentage.

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Episode 31: I Need To Talk To You About Your Extended Warranty
Consumer Culture & Psychology Emily Rask 9/20/26 Consumer Culture & Psychology Emily Rask 9/20/26

Episode 31: I Need To Talk To You About Your Extended Warranty

Extended warranties legally can't call themselves insurance. That one distinction explains almost the entire industry built around fear at checkout.

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Episode 30: The Truth About Hump Day
Advertising History Emily Rask 9/20/26 Advertising History Emily Rask 9/20/26

Episode 30: The Truth About Hump Day

The GEICO camel ad hit 16 million views and then vanished with no explanation. A misdated corporate legend and what a 2011 study on motivation found.

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Episode 29: How the Kardashians Ruined Your Brain
Consumer Culture & Psychology Emily Rask 9/20/26 Consumer Culture & Psychology Emily Rask 9/20/26

Episode 29: How the Kardashians Ruined Your Brain

The phrase comes from a 1913 comic strip, and the Joneses never once appeared in it. How social comparison scaled straight into influencer marketing.

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Episode 28: The Marketing Strategy That Changed Salt Forever
Advertising History Emily Rask 9/20/26 Advertising History Emily Rask 9/20/26

Episode 28: The Marketing Strategy That Changed Salt Forever

Morton Salt's slogan started as a promise about clumping, not bad luck. Salt's story from ancient currency to the pink Himalayan aisle.

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Episode 27: Everything You Know About Expiration Dates is Wrong.
Food & Diet Myths Emily Rask 9/20/26 Food & Diet Myths Emily Rask 9/20/26

Episode 27: Everything You Know About Expiration Dates is Wrong.

Most of the dates on your food aren't required by any law and were never checked by anyone. The real story behind sell-by dates.

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Episode 26: An Apple a Day Keeps the Doctor Away
Food & Diet Myths Emily Rask 9/20/26 Food & Diet Myths Emily Rask 9/20/26

Episode 26: An Apple a Day Keeps the Doctor Away

"An apple a day" began as a 1904 marketing rescue plan for an industry that had just lost its real product: booze. What the science actually says now.

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Episode 25: This Is Your Brain on Drugs
Government & Policy Emily Rask 9/20/26 Government & Policy Emily Rask 9/20/26

Episode 25: This Is Your Brain on Drugs

The fried-egg ad behind the War on Drugs was built by a marketing firm, not a doctor. How one commercial turned fear into federal policy for a decade.

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Episode 24: Maxwell House Good to the Last Drop
Advertising History Emily Rask 9/20/26 Advertising History Emily Rask 9/20/26

Episode 24: Maxwell House Good to the Last Drop

Maxwell House credited Theodore Roosevelt with this slogan. He'd been dead over a decade by the time the company started telling that story.

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Episode 23: The Fake Chocolate Scandal
Food & Diet Myths Emily Rask 9/20/26 Food & Diet Myths Emily Rask 9/20/26

Episode 23: The Fake Chocolate Scandal

"Melts in your mouth, not in your hand" traces to a WWII battlefield discovery. Plus the cocoa crisis and the legal loophole behind "chocolatey."

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Episode 22: The Customer Is Always Right
Consumer Culture & Psychology Emily Rask 9/20/26 Consumer Culture & Psychology Emily Rask 9/20/26

Episode 22: The Customer Is Always Right

"The customer is always right" wasn't a rule, it was a department store hook from 1905. How it turned into something used against the workers it once helped.

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Episode 20: The Truth About Pizza Hut's Reading Program
Consumer Culture & Psychology Emily Rask 9/20/26 Consumer Culture & Psychology Emily Rask 9/20/26

Episode 20: The Truth About Pizza Hut's Reading Program

Seventy million kids went through Pizza Hut's Book It program. This is the story of what that free personal pan pizza was actually buying.

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Episode 21: The $3 Billion Program That Backfired
Government & Policy Emily Rask 9/20/26 Government & Policy Emily Rask 9/20/26

Episode 21: The $3 Billion Program That Backfired

In 2009 the government paid Americans to destroy nearly 700,000 working cars. The real story behind the slogan, and who paid for it quietly.

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Episode 18: Click It or Ticket
Government & Policy Emily Rask 9/20/26 Government & Policy Emily Rask 9/20/26

Episode 18: Click It or Ticket

"Click It or Ticket" didn't try to convince you seatbelts were a good idea. It just changed the math. The real history of seatbelt enforcement.

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Episode 17: Beef. It's What's For Dinner
Government & Policy Emily Rask 9/20/26 Government & Policy Emily Rask 9/20/26

Episode 17: Beef. It's What's For Dinner

A mandatory tax on every cattle sale in America built this slogan, and small ranchers were forced to fund it. How the Supreme Court called it government speech.

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Episode 16 - Supplement Scams: What Brands Hide From You
Health & Wellness Emily Rask 9/20/26 Health & Wellness Emily Rask 9/20/26

Episode 16 - Supplement Scams: What Brands Hide From You

Why supplements don't need FDA approval before they reach the shelf, and what a 1994 law has to do with your daily multivitamin.

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