Episode 11: Bigger Is Better

You didn't actually want the large fries. You didn't need the 4,000-square-foot house. You just wanted the deal. In this video, we go inside the Psychology of Supersizing.

We’re breaking down how "Bigger is Better" became the ultimate American marketing trap—from fast food menus to the SUVs in our driveways.

What we’re covering: 1998 & The David Wallerstein Story: The secret origin of the "Large Fry."

The Decoy Effect: How pricing tiers trick your brain into picking the most expensive option.

Unit Bias: Why we eat more just because the container is bigger (The Bottomless Soup Experiment).

The SUV Loophole: How CAFE fuel standards accidentally birthed the giant car era.

The McMansion Era: Why our homes doubled in size while our families got smaller.